Kate Moss reveals favourite phone app is Aussie train safety campaign Dumb Ways to Die

SUPERMODEL Kate Moss has given a fashionable nod to Aussie train safety campaign Dumb Ways to Die. 
 
The bizarre plug came during an interview with a British journalist while the supermodel launched her own range of car phone accessories.

"You will so regret you asked me that," Moss said when questioned on her favourite phone application, in which players have to prevent various characters from dying a gruesome death.


"It is totally addictive."

The UK supermodel said it was her favourite phone app.

The animated public service announcement, which was created by ad agency McCann to promote rail safety for Melbourne's Metro Trains, has been viewed more than 54 million times since it was launched in November.

One cool parody

The phone application was developed off the back of the video, which won a record five prizes at the Cannes International Festival of Creativity - the advertising industry's version of the Academy Awards.

The catchy tune was written by Cat Empire keyboardist Ollie McGill and performed by Tinpan Orange singer Emily Lubitz and made it into the top 10 on the global iTunes charts 24 hours after release.

The video was controversially blocked from YouTube in Russia after local government agency Roskomnadzor deemed it inappropriate.

Underneath the humour is a serious message warning people of the dangers of stupid behaviour.

The song outlines a series of stupid scenarios like using out-of-date prescription medication, using your "private parts" as pirhana bait, standing too close to the edge of a train platform, poking a stick at a grizzly bear, setting fire to your hair and eating superglue.