Kate Moss reveals favourite phone app is Aussie train safety campaign Dumb Ways to Die

SUPERMODEL Kate Moss has given a fashionable nod to Aussie train safety campaign Dumb Ways to Die. 
 
The bizarre plug came during an interview with a British journalist while the supermodel launched her own range of car phone accessories.

"You will so regret you asked me that," Moss said when questioned on her favourite phone application, in which players have to prevent various characters from dying a gruesome death.


"It is totally addictive."

The UK supermodel said it was her favourite phone app.

The animated public service announcement, which was created by ad agency McCann to promote rail safety for Melbourne's Metro Trains, has been viewed more than 54 million times since it was launched in November.

One cool parody

The phone application was developed off the back of the video, which won a record five prizes at the Cannes International Festival of Creativity - the advertising industry's version of the Academy Awards.

The catchy tune was written by Cat Empire keyboardist Ollie McGill and performed by Tinpan Orange singer Emily Lubitz and made it into the top 10 on the global iTunes charts 24 hours after release.

The video was controversially blocked from YouTube in Russia after local government agency Roskomnadzor deemed it inappropriate.

Underneath the humour is a serious message warning people of the dangers of stupid behaviour.

The song outlines a series of stupid scenarios like using out-of-date prescription medication, using your "private parts" as pirhana bait, standing too close to the edge of a train platform, poking a stick at a grizzly bear, setting fire to your hair and eating superglue.

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False eyelashes are back in style

Women have worn false eyelashes to look glamorous, coquettish and coy since their invention in 1916. When supermodels Twiggy (1960s) and Kate Moss (1980s) adorned them — accenting the waif look — the beauty industry could not manufacture artificial eyelashes fast enough.

• Christine Deihl, a hairdresser at Shear Design in Stroudsburg, left, applies fake eyelashes to Wanda Robles, of Bushkill.
   
  Posted Aug. 13, 2013 at 12:01 AM
  
  

  Women have worn false eyelashes to look glamorous, coquettish and coy since their invention in 1916.

  When supermodels Twiggy (1960s) and Kate Moss (1980s) adorned them — accenting the waif look — the beauty industry could not manufacture artificial eyelashes fast enough.

  But, like most things, the eyelash fads eventually faded, in favor of the fresh-face natural look.

  However, in the past two years, false eyelashes have become popular again, said Christine Deihl, a hair designer and makeup artist at Shear Design Salon and Spa, Stroudsburg.

  Eyelash extensions have definitely gotten a lot more publicity in the last year, said Courtney Akai, who owns several upscale lash salons in Manhattan. "People are realizing the huge difference extensions can make on your eye," she said.

  Deihl added, "Just about every wedding party we book for makeup and hair also has eyelashes put on."

  Several types of lashes exist, and it depends on what you want to spend and how long you want to wear them, Deihl said. "The most affordable are made from synthetic material, but they also come in silk and mink."

  Synthetic and silk lashes are the most popular because both materials can allow the lashes to be thick and lush or natural as opposed to mink, which are higher priced and are only used for the natural look, Akai said.

  Most wedding parties want synthetic lash strips that come in black or brown and are glued to the eyelid with epoxy, Deihl said.

  "Usually this type is worn just one day for the event and can be easily removed with warm water," she said. The cost is around $25 for the upper eyelid. Normally the lower eyelashes are not extended because the bottom lashes are shorter and don't hold any type of lash well.

  Also popular are cluster lashes that are bonded to your real lashes. The bonding uses glue, but not epoxy, and the lashes will last as long as real eyelashes do — about 30 days.

  "Your eyelashes have around a 30-day growing cycle similar to hair," Deihl said.

  Cluster-type lashes last longer, but to maintain the look, you need a touch-up every two to three weeks to replace any eyelashes that have fallen out. These can cost as much as $50, depending on what the lashes are made from. This does not include the cost of maintenance touch-up.

  If you want to spend even more to enhance what Mother Nature gave you, there is also the single-lash extension.

  The single synthetic or silk lashes bond to each individual lash and not your skin, so the eyelash extensions can last up to two months, "but it really depends on how fast the client's own lashes fall out," she said.

  It can take more than two hours to have the single lashes applied and cost can be up to $200 or more, depending on how long it takes the technician.

  Because of the cost, Deihl said the salon has only a few clients who want single lashes done and no clients willing to fork out for mink eyelashes.

  Akai has clients that mix mink with silk and synthetic lashes. "Mink lashes are the lightest and most natural lash you can get. They give a luxurious feel because they are so soft," she said. "Jennifer Lopez has been known to wear them, so they also have a celebrity appeal."

  The downside is they can cost between $300 to $500, not including maintenance.

  Most eye doctors say that if you are careful, the fake eyelashes will not usually cause eye problems, such as irritation, redness, etc. And, consumers need to be fully aware of their own health conditions, such as allergies to latex gloves and/or glues, and be vigilant in finding salons that have hygenic practices.

  Dr. Brian J. Olzinski, Stroudsburg Eye Specialist, said, "Any time you put something foreign in or near your eye, you are taking a risk with your sight."

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